Mistral's builders,
through the lens.

The Brief

Translate Mistral's worldwide hackathon energy into a brand-grade visual archive.

Mistral AI's San Francisco leg of their worldwide hackathon needed photo coverage that worked across two registers: a colour set for live social and partner comms, and a black-and-white editorial series for long-form storytelling. Builders, mentors, judges — every key human moment in the room.

How we delivered

Two parallel sets. One unified visual identity.

• 01Color editorial series across the hack floor
• 02Black & white documentary cut for long-form pieces
• 03Speaker and judge portraits
• 04Builder candid coverage throughout the build window
• 05Tiered delivery — selects within 24h, full set within 72h